{"title":"Limited Edition Amethyst Collection","description":"\u003cp\u003ePurple has always meant more than a colour. It carries courage, compassion, calm and the quiet strength of those who care for others every day. Amethyst is our tribute to that legacy. A limited edition underwear collection in our deepest, most considered shade of purple, designed with signature Boody softness and created with purpose at its core. Seven styles. Sizes XS to 4XL. Once it is gone, it is gone.\u003c\/p\u003e\n\u003ch2\u003eMeet Amethyst\u003c\/h2\u003e\n\u003cp\u003eAmethyst arrives across all three of our best-selling T-Shirt Bra styles, covering AA to F cup with wire-free support and seamfree support that sits invisibly under clothes. For the first time ever, our most loved lounge bra joins a limited edition colour: the Ribbed Seamfree Crop in Amethyst.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRound out your top drawer with the Full Briefs, Midi Briefs or Classic Bikini in the same deep purple shade. Every style is made from our signature seamfree bamboo viscose fabric; buttery-soft, naturally breathable and gentle on skin from the very first wear.\u003c\/p\u003e\n\u003ch2\u003eShop Amethyst Purple Underwear \u0026amp; Bras at Boody US\u003c\/h2\u003e\n\u003cp\u003eThis is limited edition, which means limited stock across all seven styles. If Amethyst has been on your mind, now is the time to make it yours. Start with the silhouettes you reach for most, build a set in the colour that means something, and wear it with the confidence that every piece is backed by our 30 Day Comfort Guarantee. For more ways to build your drawer, explore our full \u003ca href=\"\/collections\/womens-underwear\"\u003eunderwear\u003c\/a\u003e and \u003ca href=\"\/collections\/womens-bras\"\u003ebras\u003c\/a\u003e edit, and keep your rotation effortless with styles you will reach for every single day.\u003c\/p\u003e\n\u003ch2\u003eWhy Boody\u003c\/h2\u003e\n\u003cp\u003eSoft, Simple and Sustainable is our promise. Boody does bamboo better with Comfort First essentials that are good for you and the planet. To learn more about why we choose this fibre, visit \u003ca href=\"\/pages\/benefits-of-bamboo-in-clothing\"\u003eWhy Bamboo\u003c\/a\u003e, find the right fit with our \u003ca href=\"\/pages\/size-guide\"\u003eSize Guide\u003c\/a\u003e, and try us with confidence under our \u003ca href=\"\/pages\/comfort-guarantee\"\u003e30 Day Comfort Guarantee\u003c\/a\u003e. We are proudly \u003ca href=\"\/pages\/b-corp-certification\"\u003eB Corp Certified\u003c\/a\u003e, which means we meet the highest standards for social and environmental performance. Welcome to your comfort zone.\u003c\/p\u003e","products":[{"product_id":"ribbed-seamfree-crop-amethyst","title":"Ribbed Seamfree Crop - Amethyst","description":"\u003cul\u003e\n\u003cli\u003eSoft and breathable ribbed knit for a comfortable, stretchy fit, suitable for up to a DD-cup.\u003c\/li\u003e\n\u003cli\u003eVersatile design, can be worn as a base layer, standalone crop top, or a comfortable option for sleeping and lounging.\u003c\/li\u003e\n\u003cli\u003eStylish scoop back and wide underband for all-day comfort.\u003c\/li\u003e\n\u003cli\u003eWide, non-adjustable straps for added comfort.\u003c\/li\u003e\n\u003cli\u003eWireless construction for an extra comfortable feel.\u003c\/li\u003e\n\u003cli\u003eLongline fit.\u003c\/li\u003e\n\u003cli\u003eDouble-layered for coverage, providing a smooth and secure feel.\u003c\/li\u003e\n\u003cli\u003ePlease note that this product has recently undergone a name change and was formerly known as the Ribbed Seamless Bra.\u003c\/li\u003e\n\u003cli\u003eLounge bra with gentle support. True to size.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boody Australia Pty Limited","offers":[{"title":"Amethyst \/ XS","offer_id":41610285875333,"sku":"RIFAMXS","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ S","offer_id":41610285908101,"sku":"RIFAMSS","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ M","offer_id":41610285940869,"sku":"RIFAMMM","price":29.95,"currency_code":"AUD","in_stock":false},{"title":"Amethyst \/ L","offer_id":41610285973637,"sku":"RIFAMLL","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ XL","offer_id":41610286006405,"sku":"RIFAMXL","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 2XL","offer_id":41610286039173,"sku":"RIFAM2XL","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 3XL","offer_id":41610286071941,"sku":"RIFAM3XL","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 4XL","offer_id":41610286104709,"sku":"RIFAM4XL","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/7533\/files\/small_B10904_AMY_RibbedSeamfreeCrop_Amethyst_front-top-crop-01.jpg?v=1779088578"},{"product_id":"midi-briefs-amethyst","title":"Midi Briefs - Amethyst","description":"\u003cul\u003e\n\u003cli\u003eSoft, wide, flat-ribbed waistband for gentle support.\u003c\/li\u003e\n\u003cli\u003eMid-rise design to sit at high hip.\u003c\/li\u003e\n\u003cli\u003eFull coverage fit, with a low leg. \u003c\/li\u003e\n\u003cli\u003eStitched seam at the back gusset reduces friction for a smoother, more comfortable feel.\u003c\/li\u003e\n\u003cli\u003eClassic yet simple cut, perfect for everyday wear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boody Australia Pty Limited","offers":[{"title":"Amethyst \/ XS","offer_id":41610288103557,"sku":"BMFAMXS","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ S","offer_id":41610288136325,"sku":"BMFAMSS","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ M","offer_id":41610288169093,"sku":"BMFAMMM","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ L","offer_id":41610288201861,"sku":"BMFAMLL","price":18.95,"currency_code":"AUD","in_stock":false},{"title":"Amethyst \/ XL","offer_id":41610288234629,"sku":"BMFAMXL","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 2XL","offer_id":41610288267397,"sku":"BMFAM2XL","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 3XL","offer_id":41610288300165,"sku":"BMFAM3XL","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 4XL","offer_id":41610288332933,"sku":"BMFAM4XL","price":18.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/7533\/files\/small_B94000_AMY_MidiBriefs_Amethyst_front-mid-crop-01_11098f90-1579-43bb-ae61-96a5d6972b2c.jpg?v=1779088753"},{"product_id":"full-briefs-amethyst","title":"Full Briefs - Amethyst","description":"\u003cul\u003e\n\u003cli\u003eSoft, wide, flat-ribbed waistband for gentle support.\u003c\/li\u003e\n\u003cli\u003eHigh-rise design to sit at a natural waistline.\u003c\/li\u003e\n\u003cli\u003eFull coverage fit, with a higher leg. \u003c\/li\u003e\n\u003cli\u003eWide waistband for all-day comfort.\u003c\/li\u003e\n\u003cli\u003eStitched seam at the back gusset reduces friction for a smoother, more comfortable feel.\u003c\/li\u003e\n\u003cli\u003eClassic yet simple cut, perfect for everyday wear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boody Australia Pty Limited","offers":[{"title":"Amethyst \/ XS","offer_id":41610298359941,"sku":"BFFAMXS","price":19.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ S","offer_id":41610298392709,"sku":"BFFAMSS","price":19.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ M","offer_id":41610298425477,"sku":"BFFAMMM","price":19.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ L","offer_id":41610298458245,"sku":"BFFAMLL","price":19.95,"currency_code":"AUD","in_stock":false},{"title":"Amethyst \/ XL","offer_id":41610298491013,"sku":"BFFAMXL","price":19.95,"currency_code":"AUD","in_stock":false},{"title":"Amethyst \/ 2XL","offer_id":41610298523781,"sku":"BFFAM2XL","price":19.95,"currency_code":"AUD","in_stock":false},{"title":"Amethyst \/ 3XL","offer_id":41610298556549,"sku":"BFFAM3XL","price":19.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 4XL","offer_id":41610298589317,"sku":"BFFAM4XL","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/7533\/files\/small_B12000_AMY_FullBriefs_Amethyst_front-mid-crop-01.jpg?v=1779088873"},{"product_id":"wireless-t-shirt-bralette-amethyst","title":"Wireless T-Shirt Bralette - Amethyst","description":"\u003cul\u003e\n\u003cli\u003eSpecifically designed for small busts, AA-B cups, with our lightest padding.\u003c\/li\u003e\n\u003cli\u003ePerfect everyday bra for smooth, comfy support.\u003c\/li\u003e\n\u003cli\u003eIdeal as a first bra or teen bra.\u003c\/li\u003e\n\u003cli\u003eSecured pads with gentle elastic for shape and comfort.\u003c\/li\u003e\n\u003cli\u003eInvisible under clothing: line-free, full coverage, no visible nipples.\u003c\/li\u003e\n\u003cli\u003eAdjustable 2-in-1 straps convert from straight to racerback for versatile styling.\u003c\/li\u003e\n\u003cli\u003eWirefree comfort: soft, supportive knit delivers shaping without wires.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Boody Australia Pty Limited","offers":[{"title":"Amethyst \/ XS","offer_id":41610323427461,"sku":"TTBFAMXS","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ S","offer_id":41610323460229,"sku":"TTBFAMSS","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ M","offer_id":41610323492997,"sku":"TTBFAMMM","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ L","offer_id":41610323525765,"sku":"TTBFAMLL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ XL","offer_id":41610323558533,"sku":"TTBFAMXL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 2XL","offer_id":41610323591301,"sku":"TTBFAM2XL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 3XL","offer_id":41610323624069,"sku":"TTBFAM3XL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 4XL","offer_id":41610323656837,"sku":"TTBFAM4XL","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/7533\/files\/small_B11186_AMY_WirelessT-ShirtBralette_Amethyst_front-top-crop-01.jpg?v=1779089053"},{"product_id":"wireless-t-shirt-bra-amethyst","title":"Wireless T-Shirt Bra - Amethyst","description":"\u003cul\u003e\n\u003cli class=\"pf0\"\u003eOur first wirefree t-shirt bra - perfect for everyday wear for smooth, comfy support.\u003c\/li\u003e\n\u003cli class=\"pf0\"\u003eSemi secured sewn-in pads to allow the cup to still stretch. Stitched internally to hold the pads flat and secure whilst washing, without compromising on the x4 way stretch\u003c\/li\u003e\n\u003cli class=\"pf0\"\u003eA smooth, line-free appearance with full coverage and no visible nipples.\u003c\/li\u003e\n\u003cli class=\"pf0\"\u003eDesigned with a deeper v-neckline and a firmer underbust band that helps create natural separation.\u003c\/li\u003e\n\u003cli class=\"pf0\"\u003eAdjustable straps transform from straight to racerback\u003c\/li\u003e\n\u003cli class=\"pf0\"\u003eWirefree comfort with a soft, supportive knit that provides shaping for maximum comfort.\u003c\/li\u003e\n\u003cli class=\"pf0\"\u003eB - D cup \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boody Australia Pty Limited","offers":[{"title":"Amethyst \/ XS","offer_id":41611267080325,"sku":"PWTFAMXS","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ S","offer_id":41611267113093,"sku":"PWTFAMSS","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ M","offer_id":41611267145861,"sku":"PWTFAMMM","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ L","offer_id":41611267178629,"sku":"PWTFAMLL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ XL","offer_id":41611267211397,"sku":"PWTFAMXL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 2XL","offer_id":41611267244165,"sku":"PWTFAM2XL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 3XL","offer_id":41611267276933,"sku":"PWTFAM3XL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 4XL","offer_id":41611267309701,"sku":"PWTFAM4XL","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/7533\/files\/small_B11090_AMY_WirelessT-ShirtBra_Amethyst_front-top-crop-01.jpg?v=1779089080"},{"product_id":"wireless-full-bust-t-shirt-bra-amethyst","title":"Wireless Full Bust T-Shirt Bra - Amethyst","description":"\u003cul\u003e\n\u003cli\u003eOur first full bust wirefree t-shirt bra - perfect for everyday wear for smooth, comfy support.\u003c\/li\u003e\n\u003cli\u003eSewn-in pads: Our first bra with pads that are sewn in to stay in place.\u003c\/li\u003e\n\u003cli\u003eInvisible under clothing: A smooth, line-free appearance with full coverage and no visible nipples.\u003c\/li\u003e\n\u003cli\u003eNo uni-boob design: Designed with a deeper v-neckline that creates a natural separation.\u003c\/li\u003e\n\u003cli\u003eAdjustable 2-in-1 straps: Adjustable straps transform from straight to racerback, adapting to any outfit or t-shirt style.\u003c\/li\u003e\n\u003cli\u003eWirefree comfort: Every bra at Boody is crafted with no wires. We've mastered a soft, supportive knit that provides shaping for maximum comfort.\u003c\/li\u003e\n\u003cli\u003eDD - F cup approved: This bra is the perfect full bust bra, crafted in our signature bamboo viscose soft, comfy knit.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boody Australia Pty Limited","offers":[{"title":"Amethyst \/ XS","offer_id":41611267342469,"sku":"FBTFAMXS","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ S","offer_id":41611267375237,"sku":"FBTFAMSS","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ M","offer_id":41611267408005,"sku":"FBTFAMMM","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ L","offer_id":41611267440773,"sku":"FBTFAMLL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ XL","offer_id":41611267473541,"sku":"FBTFAMXL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 2XL","offer_id":41611267506309,"sku":"FBTFAM2XL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 3XL","offer_id":41611267539077,"sku":"FBTFAM3XL","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 4XL","offer_id":41611267571845,"sku":"FBTFAM4XL","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/7533\/files\/mid_B11036_AMY_WirelessFullBustT-ShirtBra_Amethyst_front-top-crop-01.jpg?v=1779089071"},{"product_id":"classic-bikini-amethyst","title":"Classic Bikini - Amethyst","description":"\u003cul\u003e\n\u003cli\u003eSoft, flat-ribbed waistband for gentle support.\u003c\/li\u003e\n\u003cli\u003eMid-rise design for a comfortable fit.\u003c\/li\u003e\n\u003cli\u003eModerate to full coverage for versatile wear.\u003c\/li\u003e\n\u003cli\u003eClassic yet simple cut, perfect for everyday wear.\u003c\/li\u003e\n\u003cli\u003eThis design features a stitched seam at the back gusset to reduce friction for a smoother, more comfortable feel.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boody Australia Pty Limited","offers":[{"title":"Amethyst \/ XS","offer_id":41611267965061,"sku":"BKFAMXS","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ S","offer_id":41611267997829,"sku":"BKFAMSS","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ M","offer_id":41611268030597,"sku":"BKFAMMM","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ L","offer_id":41611268063365,"sku":"BKFAMLL","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ XL","offer_id":41611268096133,"sku":"BKFAMXL","price":18.95,"currency_code":"AUD","in_stock":false},{"title":"Amethyst \/ 2XL","offer_id":41611268128901,"sku":"BKFAM2XL","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 3XL","offer_id":41611268161669,"sku":"BKFAM3XL","price":18.95,"currency_code":"AUD","in_stock":true},{"title":"Amethyst \/ 4XL","offer_id":41611268194437,"sku":"BKFAM4XL","price":18.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/7533\/files\/small_B01000_AMY_ClassicBikini_Amethyst_front-mid-crop-01.jpg?v=1779089003"}],"url":"https:\/\/boody.co.nz\/collections\/amethyst.oembed","provider":"Boody Australia","version":"1.0","type":"link"}