BAMBOO FIRST
Everything we make starts with bamboo. A natural powerhouse that’s at the heart of everything we do.
WIREFREE, ALWAYS.
Every.Single.Bra we make is wireless, and always will be.
MADE FOR LIFE
Products made to move with you through every stage, shape and story of life.
B CORP BACKED
Proudly in the Top 1% of B Corps globally, and the 3rd highest scoring clothing company worldwide.
WE KEEP IT CLEAN
All our fabrics are non-toxic. Safer for you, and safer for the planet.
CONFIDENCE IN COMFORT
Our 30-day Comfort Guarantee*: try it, wear it, and if you don’t love it - your money back. *T&Cs apply.
We got uncomfortable, so that you could get comfortable. We were uncomfortable with wires.
Uncomfortable with awkward seams. With bras that you wanted to take off as soon as you walked through the door.
We were uncomfortable with fast fashion and trend-led designs. Uncomfortable with straps and waistbands that dug in, or worse still wouldn’t stay put. With sweaty fabrics and unnecessary fuss.
So instead, we got comfortable.
Comfortable with wire-free, seam-free, stress-free.
Comfortable with bamboo viscose, with unmatched breathability, with supreme buttery softness.
We got uncomfortable, so that you could get comfortable. We were uncomfortable with wires.
Uncomfortable with awkward seams. With bras that you wanted to take off as soon as you walked through the door.
We were uncomfortable with fast fashion and trend-led designs. Uncomfortable with straps and waistbands that dug in, or worse still wouldn't stay put. With sweaty fabrics and unnecessary fuss.
So instead, we got comfortable.
Comfortable with wire-free, seam-free, stress-free.
Comfortable with bamboo viscose, with unmatched breathability, with supreme buttery softness.
We could talk about bamboo and its many, many, many benefits all day. It’s entirely self-sufficient - relying on natural irrigation for water and growing up to a metre a day. It’s naturally organic and requires zero pesticides to grow.
It produces 30% more oxygen than its equivalent in trees, meaning it absorbs more than its fair share of carbon dioxide and greenhouse gases. But put simply - it can’t be beaten. Not when it comes to your skin.
Naturally breathable, naturally moisture-wicking and naturally non-toxic, when it’s woven into viscose it becomes buttery-soft - a fabric that’s so gentle it feels four times softer than cotton. We use bamboo so our products can feel like the best, so that in turn you can feel your very best.
